Grace's Thoughts & Insights

If your entire advertising budget is going to social media, we need to talk. I get it. It’s familiar. It’s easy. You can throw money at...

So, you’ve got a digital ad campaign running, but no one on your team has seen a single ad. Naturally, you’re wondering… Is this thing...

Marketing doesn’t move dirt, fix equipment, or feed cattle. But it needs to work just as hard.

Trade shows, pop-ups, expos, and industry events—bring it on! You put in the work, spent the money, set up the booth, shook all the...

The second page of Google is the best place to hide a dead body . My coworker gave me that one, and it's so true. When was the last time...

I get tons of numbers thrown at me every day. Clicks, impressions, conversions, follows, engagement rates, it's a lot to keep up with,...

It's 4 p.m., you haven't posted in three days, and the content calendar you swore you'd stick to? Collecting digital dust. Classic. How...

I took CliftonStrengths for the first time in high school after a psychology class got me hyper-fixated on self-discovery. Fast forward...

Marketing can feel like tossing cash into the wind and hoping it lands somewhere useful. "Yeah, I don’t really know, but I pay them to do...

This is the story of my journey as an introverted marketer, navigating a world that often celebrates the extroverted. It's easy to see...

A few months ago, I had the opportunity to give a presentation to a marketing class at the University of North Dakota. During the...

In the early fall of 2018, as a fresh-faced 18-year-old college freshman, I found myself seeking a job in Grand Forks. I knew from the...

The Communication, Advertising, and Public Relations class at the University of North Dakota organized the Fire Safety Festival for the...

I did it! After four years of late-night red pepper visits, and more cups of coffee than I care to admit, I found myself surrounded by...